Jamel Williams
A green two-storey corner building with a small projecting sign, on a street with a parked white van.
Interiors & ExperiencePhotographThe bar on a street corner, with its green facade.

Bar and identity

Connect the scales

Bar April Jean

One identity, from street presence to the table.

In brief

Bar April Jean carries a recognizable identity across signage, menus and digital communication. A flowing script wordmark, rust red and deep green palette, and collage illustrations connect the bar's public presence with the experience inside.

Role
Design Director, Rapt Studio
Disciplines
Brand identity, Signage, Hospitality
Status
Completed
  • Brand & Expression
  • Interiors & Experience

The direction in practice

A language across touchpoints

The projecting sign introduces the identity at the street. Printed menus and table details bring the same language into the bar, while social posts extend it beyond the visit.

Gallery

The work

Collage illustration of a hand holding a tall mint cocktail on a dark green ground, with the April Jean wordmark.
Brand & ExpressionIdentity and graphicsBrand illustration: a hand holding a mint cocktail, with the wordmark.
The words Bar April Jean in cream script on a rust-red field.
Brand & ExpressionIdentity and graphicsThe April Jean wordmark in cream script on rust red.
Three phone screens showing hands holding cocktails in red, orange, and amber on a pink patterned ground.
Brand & ExpressionIdentity and graphicsSocial posts of cocktails in hand.
A rounded blade sign reading BAR mounted on a sage-green facade.
Brand & ExpressionPhotographThe projecting BAR sign on the green facade.
A tattooed bartender pouring at a bar with juices, fruit, and glasses.
Interiors & ExperiencePhotographA bartender at work behind the bar.
Two bartenders in caps at a bar with printed menus on small stands and a full back bar behind.
Interiors & ExperiencePhotographBartenders at the bar with printed menus on stands.
Illuminated sign reading April Jean, Open daily 'til late, Drinks and Jams, with a small flower mark.
Brand & ExpressionIdentity and graphicsSignage design: April Jean, open daily 'til late, drinks and jams.
A printed menu and a collage poster with cocktail imagery and the April Jean wordmark.
Brand & ExpressionIdentity and graphicsPrinted collateral: a menu and a poster collage.

Contribution and status

What was delivered

My contribution

Design Director, Rapt Studio. Led the design with the Rapt Studio team across the bar's identity and its applications.

Result and status

Completed identity applications and bar setting, shown through photography and design artwork.

Project information

At a glance

Years
2024
Status
Completed
Role
Design Director, Rapt Studio
Scope
Brand identity, signage, menus and digital applications.
Practice
Rapt Studio
Lenses
  • Brand & Expression
  • Interiors & Experience

Credits

Originating practice
Rapt Studio
Personal involvement
Led the design with the Rapt Studio team across the bar's identity and its applications.