Jamel Williams
Orange modular seating and pale timber benches beneath a circular ceiling light in the GSO University gathering space.

Work

Selected projects show how I establish creative direction, guide teams across disciplines and carry an idea through changing contexts and scales.

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Selected projects

  1. Orange modular seating and pale timber benches beneath a circular ceiling light in the GSO University gathering space.

    Connect the scales

    Google GSO

    One direction. Across scales.

  2. Curved aluminum tube bench resting on speckled stone blocks against a brushed metal wall.

    Define the direction

    LSD Running

    A brand language carried from mark to room to image.

  3. Santa Monica Forum: entry and gathering, concept render.

    Read the context

    Intuit TurboTax Retail and Flagship

    Make help feel human.

  4. A white arched opening with glowing chevron paving leading into Room 98.

    Connect the scales

    Google Room 98

    From audience to participant.

  5. The Library: shared seating, books and a setting for everyday exchange.

    Protect the intent

    Tinder HQ, 8800 Sunset

    Design for connection.

  6. The finished wood stair at Bellevue with a lounge seating group at its base.

    Guide the team

    OpenAI, Bellevue and Tokyo

    One sensibility. Two cities.

  7. Aerial view of a circular timber amphitheater with curved benches and people, surrounded by planting and paths.

    Protect the intent

    Kilroy Oyster Point

    A social heart for a waterfront campus.

  8. Aerial concept of two towers with sweeping facade lines and planted terraces.

    Define the direction

    Watt Plaza

    Repositioning through experience.

Further work

  1. Close view of a shallow round basin with concentric ripples under hanging white tubes.

    Read the context

    Google Tokyo Partner Plex

    From the city to a shared experience.

  2. A kitchen counter with two people and long timber tables below a white light panel printed with a grid of letters.

    Connect the scales

    Lightspark

    Brand expressed through everyday workplace rituals.

  3. Wide view of a restaurant with a chandelier in an oval ceiling, red bar, and many set tables.

    Define the direction

    Mama Rouge

    One atmosphere, carried through room and detail.

  4. A green two-storey corner building with a small projecting sign, on a street with a parked white van.

    Connect the scales

    Bar April Jean

    One identity, from street presence to the table.

  5. A reception desk of black stone with a person behind it, against vertical timber slats and looping white light lines overhead.

    Connect the scales

    The Mark

    A line of light gives arrival a clear direction.

  6. Lounge with floor-length purple curtains, a dark blue sofa and armchair, a low table with flowers, and a lit candle.

    Define the direction

    Club Gemini

    An evening gathering shaped through atmosphere.

  7. A centerpiece of anthurium, ferns, a pale cabbage, a citron, and moss on a table.

    Read the context

    Napa Leadership Retreat

    A shared setting rooted in the character of Napa.

  8. A white cake decorated with orange flowers on a table, with several hands around it.

    Connect the scales

    A Place at the Table

    Participation gives the gathering its form.

  9. Hand-drawn axonometric of an open office floor with furniture, enclosed rooms and a central circulation spine.

    Define the direction

    Google WSP Campus

    A large campus, organized around smaller places to belong.