Jamel Williams
Folds of cream fabric draped over a wall in warm light.
Brand & ExpressionPhotographDraped cream fabric as a backdrop.

Leadership retreat

Read the context

Napa Leadership Retreat

A shared setting rooted in the character of Napa.

In brief

The Napa Leadership Retreat drew on the character of its setting to connect a multi-day program with its environment. Textile, light and seasonal table arrangements established a common language for gathering.

Role
Senior Designer, Rapt Studio
Disciplines
Experience design, Environments, Print
Status
Completed
  • Culture & Strategy
  • Brand & Expression

The direction in practice

Place expressed through the gathering

Draped cream fabric and warm pools of light shaped the rooms, with plants and seasonal centerpieces bringing the setting to the table. Printed materials and menu cards extended the same direction into the details of the program.

Gallery

The work

A stack of printed booklets on a pale plinth beside a leafy plant, lit in warm tones.
Brand & ExpressionPhotographPrinted materials and plants on a plinth.
Pale plinths holding plants and printed materials against a warm wall.
Brand & ExpressionPhotographPlinths with plants and printed materials in warm light.
A centerpiece of anthurium, ferns, a pale cabbage, a citron, and moss on a table.
Brand & ExpressionPhotographA seasonal centerpiece of anthurium, citron, and cabbage.Photography: Sabine Scherer
A plate with a green printed menu and cutlery, among greens, citrus, and flowers.
Brand & ExpressionPhotographA place setting with a green printed menu.
A curved sofa, armchair and low table among tall violet curtains, with candles and flowers.
Interiors & ExperiencePhotographAn evening lounge in violet light, with a low table and candles.
Tall floral arrangement with a pillar candle and a pink printed card against violet curtains.
Brand & ExpressionPhotographAn arrangement of anthurium and dried stems beside a candle and a printed card.

Contribution and status

What was delivered

My contribution

Senior Designer, Rapt Studio. Developed concepts and design strategy with the Rapt team from early development through delivery.

Result and status

Leadership retreat delivered in Napa Valley and documented through event photography.

Project information

At a glance

Location
Napa Valley, California
Years
2023
Status
Completed
Role
Senior Designer, Rapt Studio
Scope
Retreat environments, experience design and printed materials.
Practice
Rapt Studio
Lenses
  • Culture & Strategy
  • Brand & Expression

Credits

Originating practice
Rapt Studio
Personal involvement
Developed concepts and design strategy with the Rapt team from early development through delivery.